A first of its kind, Aurora SportLab™ technology introduces a flexible athletic cup architecture designed to move naturally with the body while remaining responsive under impact.
Unlike traditional rigid cups, SportLab™ uses a non-Newtonian material structure that stays soft and flexible through movement, then rapidly firms when force is applied. The result is a lower-profile system with greater freedom of movement, reduced bulk, and protection designed around the realities of sport.
Aurora developed the system through two years of testing with youth, collegiate, and professional athletes, refining the shape, flexibility, and fit across running, cutting, rotation, and contact.
Sport is our laboratory. A place to test equipment under real movement, real impact, and real fatigue, and to develop new systems that allow athletes to move more freely without compromising the protection they need.
The Aurora Cup was the first expression of that approach.
SportLab™ is where we go next.
